- Rimmel’s first clean mascara that delivers hydrating volume and length for up to 36 hours
- Botanical formula enriched with certified organic shea butter and biotin for longer-looking lashes
- Natural mascara with the first bio-based brush made with 100% bio-fibers
- Made from 99% natural ingredients
- Waterproof and made without perfume
Introducing Rimmel London Kind & Free Volume Mascara, the first clean mascara that delivers unstoppable volume and length for up to 36 hours. The vegan formula is infused with certified organic shea butter and biotin, giving your lashes moisturizing volume that lasts all day. This cruelty-free mascara coats lashes with pigment. Rich to perfectly define your beautiful eyes. Floatery Lashes Free of mineral oil, animal-derived ingredients and fragrances The packaging is also made from recycled materials* which is kinder to the environment *Total PCR 74%
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